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Straight Request was "requested" in 1990, and later founded in 1991. The testing and demand for quality products was overwhelming by hairstylists throughout the country. Through timely research and many studies, a product line created by stylists for stylist was born. The Straight Request Relaxer system then made its first appearance in 1991. This long awaited system for hairstylists began to generate new life in the hair industry. No longer would hair be hard, dull, dry, brittle, or over processed for this complete system provided very effective shampoos and conditioners. In our efforts to satisfy the hair industry, we joined hairstylists with three special chemists for each item in the relaxer system. In this combined effort, thirty-seven years of expertise prevailed! Straight Request was formulated for distributorship. Our company forever remains dedicated to the hair industry and continues to promote nothing less than quality products.
Here at Yadain Cultural Solutions, we are committed to quality control of every product we manufacture. We never choose a co-packer and are strictly the manufacturers of our own brand to ensure the production of an extremely dynamic product every time. The natural hair care and natural body products, Specialist! We provide natural alternatives to the chemically based skin & hair care products that are commonly used in today’s society. Our families, like most families, unfortunately, have suffered from various commonly known skin ailments such as eczema, psoriasis, skin cancer, and even some unexplained skin disorders. Hair loss, scalp disorders, and stagnant hair growth have haunted us for decades. We realized that the products we were using & selling actually contained harmful additives that caused most of these unpleasant conditions, contradicting the very nature of our purpose. Needless to say, those products that proclaimed to be all natural, were actually all-harmful. As a result of this, we found it necessary to manufacture an authentic natural solution… And we did.